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November 1963

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11/04 - Old Times Square Strand Transformed For 'Mad World' Cinerama Opening
11/11 - It's A Mad, Mad, Mad, Mad World review. Hollywood Premiere of  'Mad World' Benefits the Industry as Well.
11/13 - A Mad, Mad, Mad, Mad Trip
          - Cinerama Using Ampex System
11/27 - The new ABC Coliseum Cinerama Theatre

Under each date is how well the title is doing at the Boxoffice. 100 is average or normal.

Title

Theatre

City 11/04 11/11 11/18 11/25
How The West Was Won Cinerama Hartford 100 95 90 90
How The West Was Won Boston Boston 130 155 150 300*
How The West Was Won Empire Kansas City 200 150 125 125
How The West Was Won Loew's Cinerama New York 160 150 160 150
How The West Was Won Indiana Indianapolis 225 175 150 125

* Changed to It's A Mad, Mad, Mad, Mad World

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