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June 1963

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Journey To The Stars article from the June 1963 American Cinematographer

06/24 - What is believed to be the largest theatre sign ever painted - 265 feet log and 8 feet high - surrounds the building site of the new Cinerama Center Theatre in Hollywood, where on November 2 over 250 reporters from many countries will gather for the world press preview of "It's a Mad , Mad, Mad, Mad World."

Under each date is how well the title is doing at the Boxoffice. 100 is average or normal.

Title

Theatre

City 6/03 6/17 6/24
Cinerama Holiday Cinerama Hartford 85 90 90
How The West Was Won Boston Boston 200 175 170
How The West Was Won Empire Kansas City 125 130 125
How The West Was Won McVickers Chicago 165 160 150
How The West Was Won Loew's Cinerama New York     195**
How The West Was Won Town Baltimore     125*

* 11th week, ** 31st week of two-a-day

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